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Videogame Marketing and PR: Vol. 1: Playing to Win

Scott Steinberg




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 | #3361015 in Books |  iUniverse, Inc. |  2007-06-11 | Original language:English | PDF # 1 |  9.00 x.55 x6.00l,.72 | File type: PDF | 218 pages

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||5 of 6 people found the following review helpful.| a bunch of ideas|By Bart Norre|I admit I am new to the video game industry
but not new to marketing
I would have hoped to find something more consistent under the title video marketing
It is a bunch of ideas of which a lot are just basic marketing rules we know since years
It does not really give an insight where the industry is going only some vague ideasAbout the Author|Scott Steinberg is managing director of Embassy Multimedia Consultants, which counsels game industry developers, publishers and investors worldwide, and co-author of The Videogame Style Guide. The industry?s most prolific author and radio/TV hos

The definitive guide to mastering the essentials behind making, marketing and promoting product to the world's fastest-growing, most exciting entertainment business-the $13.5 billion computer and videogame industry-is finally here.Everything you need to play with the pros is right at your fingertips.LEARN TO:TOP THE CHARTSMAKE HEADLINESIMPROVE REVIEW SCORESINSPIRE MILLIONS OF FANSENHANCE JOB PERFORMANCEINCLUDES:IN-DEPTH HOW-TOs EXPERT ADVICEHANDS-ON FEEDBACKPROVEN TIPSCE...

You easily download any file type for your gadget.Videogame Marketing and PR: Vol. 1: Playing to Win   |  Scott Steinberg. I really enjoyed this book and have already told so many people about it!

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